E-commerce Trends to Watch in 2024

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4. Artificial intelligence (AI)

AI is another technology that is having a major impact on the e-commerce industry. AI can be used to personalize shopping experiences, recommend products, and even generate content.

Paul Sanderson, Director

“A significant discussion is ongoing at the moment with the role of AI. With various opinions being shared on the impact it will have.
I personally look at this differently and view AI as ‘Transformative’ technology. Use AI to support and help your business as well as driving efficiencies. Business Transformation and Digital Transformation have been around long enough with a mix of success in their adoption and implementation. Defining the role of AI in these programs can only help in my opinion. I don’t think it is developed enough to fully define these projects but support and help in making them be successful”

5. Virtual reality (VR) and augmented reality (AR)

VR and AR are two technologies that are still in their early stages, but they have the potential to revolutionise the ecommerce industry. VR can be used to create immersive shopping experiences that allow customers to virtually try on clothes or test drive cars. AR can be used to overlay digital information on the real world, which can be helpful for things like product assembly or furniture placement.

6. Sustainability

Sustainability is becoming increasingly important to consumers, and e-commerce businesses are taking notice. Many businesses are now offering sustainable products and services, and some are even going so far as to offset their carbon emissions. Sustainability is a trend that is likely to continue to grow in the years to come.

These are just a few of the latest trends in e-commerce. By staying up-to-date on these trends, you can ensure that your business is ahead of the curve and ready to succeed in the ever-changing e-commerce landscape. For more information and to discuss please contact info@thecommerceteam.com 

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