After months of development, you finally have a product or brand that’s ready to launch. You’ve worked on design, perfected your product’s selling points, and defined your brand identity. Everything is in place — except a place to sell it online. So, what’s next?
At this stage, you might want to assess which e-commerce platform is right for your brand, and how long it will take to build, test, and launch a website. Decisions about the platform, customisation, integrations, and shopping journey require time and budget. With over 20 years of experience in the commerce industry, and by working alongside more than 50 brands internationally, we have found that the average time to market for a fully functional and optimised site is 6-9 months, from concept to deployment.
Can your brand afford that?
Time is money—especially in e-commerce; the sooner you launch, the sooner you can make your first sale. Our accelerators leverage pre-built and pre-integrated technologies on a Salesforce storefront. By providing ready-made templates and tested components, we enable retailers to launch in as little as 4–6 weeks*.
Beyond lengthy development timelines, there are additional factors that can slow down the early stages of your go-to-market strategy. Here are three common obstacles and how our accelerators help you overcome them:
- Choosing the right tech-stack
With so many providers out there, which tech stack best suits your business? This is a crucial decision, especially for those brands looking to upgrade their tech stack or add new third-party integrations. Our accelerators streamline this step, by offering pre-integrated solutions with leading technologies such as Adyen, Loqate, Edgio, and Yotpo—each selected and tested by e-commerce specialists and trusted by top retail brands. The platform is entirely built on Saleforce Commerce Cloud, which is positioned as a Leader in the IDC MarketScape Report for Enterprise B2C Digital Commerce.
- Balancing Customisation with Speed
Retailers seek a unique look and feel, but customisation can often extend timelines. Our accelerators provide customisable templates built on an SFRA architecture, with advanced personalisation options available on our PWA and Hybrid solutions. This approach allows you to customise only what’s essential for your business while keeping other features in an out-of-the-box format to accelerate your launch process.
- Testing and Quality Assurance
Testing before launch is essential; however, personalisation and third-party integrations can often slow down this step. With our accelerators, key components like checkout and mobile responsiveness are pre-tested and optimised by our quality assurance team. This enables brands to move quickly to the launch phase with proven, reliable technology for a secure launch.
Ready to launch your new e-commerce in 4-6 weeks* time? Connect with us today at info@thecommerceteam.com
*Customisation may increase time.
