Introducing The Address Verification Technology.
An error-free shopping experience is crucial for customer satisfaction and retention in the e-commerce industry, and accurate address entry and verification are significant aspects worth considering, to avoid mistakes. Address verification technologies ensure that the addresses provided by customers are correct and complete before they are processed. This software cross-references entered addresses with an extensive database of global addresses to confirm their validity in real-time.
Why Address Verification is Essential in E-commerce.
Equipping your e-commerce platform with the right address verification tool is an industry best practice, as it can benefit your business in numerous ways:
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Reduce Cart Abandonment: Simplifying the checkout process by minimising the chances of errors can significantly decrease cart abandonment rates.
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Enhance Delivery Accuracy: Accurate addresses ensure timely and successful deliveries, reducing the cost and hassle of failed deliveries.
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Improve Customer Satisfaction: A smooth checkout process and timely deliveries contribute to a positive customer experience.
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Drive Operational Efficiency: Reducing the need for manual address corrections saves time and resources for the business.
The Challenge: Improving Ann Summers' Data Quality and User Experience.
Ann Summers, a leading retailer in lingerie and adult toys, reached out to The Commerce Team Global to improve its database quality and accuracy to enhance the user experience during the shopping journey. In response, our technical team worked with our partner Loqate, the leading software for capturing, verifying, and enriching addresses globally, to implement an address look up and verification solution on Ann Summers' website.
The Solution.
The Commerce Team Global seamlessly integrated Loqate’s address verification API into Ann Summers' existing e-commerce platform. During checkout, Loqate’s technology verifies the customer’s address in real-time and customers receive immediate feedback if their address is incomplete or incorrect, allowing them to correct it before proceeding. Loqate’s address verification includes an autocomplete feature, which suggests potential addresses as user types. This not only speeds up the checkout process but also reduces the likelihood of errors.
Results and Benefits.
The implementation of Loqate’s address verification technology on Ann Summers' website brought about significant improvements in various aspects of the customer experience and operational efficiency. The accuracy of addresses provided at checkout improved, reducing failed deliveries. Ann Summers’ user experience improved by leveraging the autocomplete feature to make the checkout process faster and more intuitive, while decreasing cart abandonment. Finally, with a more sophisticated data entry system, the need for manual corrections decreased, improving overall operational efficiency and database accuracy.
This case study underscores the importance of precise address verification in e-commerce and demonstrates how strategic technology partnerships can drive substantial business improvements.
The successful integration of our address verification technology on Ann Summers' website has improved their user experience and data quality, and was made possible by the technical expertise of The Commerce Team Global. It was the first project delivered in partnership with TCTG, and we look forward to seeing many more success stories from our collaboration.
Cabbar Bagdagi, Partner Director UK & EMEA, Loqate
For further insights or to enhance your database operational efficiency and user experience, contact us at info@thecommerceteam.com for a consultation.
