Bell instils confidence and inspires drivers and riders to push their limits. Their passion for auto racing, motorcycling, and bicycle culture is captured by their motto: "We don’t just make helmets; we make possibilities."
Impact
We improved operational efficiency and established digital growth for the US market by migrating to an SFRA realm framework and enhancing site performance through third-party integrations.
Bell’s former parent company, Vista Outdoors, now part of Revelyst brands sought support across its 41-brand portfolio to enhance storefront management and operations using Salesforce Commerce Cloud (SFCC).
We migrated and launched 21 Vista brands (including Bell) onto the Vista Master Realm on SFCC, streamlining site management and simplifying issue resolution with a common framework architecture. Key third-party services, including Yotpo and Salesforce Marketing Cloud, were also integrated to enhance the customer experience.
"Providing agility and utlising a common framework has contributed to the successful development of Bell Helmets in the USA. Our global capabilities and strength have contributed to the successful work utilising Salesforce Commerce Cloud on this project."
Amit Jain, TCTG
