Blackburn is dedicated to making high quality accessories designed for the rigors of real-world cycling, backed by the best warranty in the business. Known for smart, durable accessories, their products won’t let you down when you need them most.
Impact
We improved operational efficiency and established digital growth for the US market by migrating to an SFRA realm framework and enhancing site performance through third-party integrations.
Blackburn’s former parent company, Vista Outdoors, now part of Revelyst brands sought support across its 41-brand portfolio to enhance storefront management and operations using Salesforce Commerce Cloud (SFCC).
We migrated and launched 21 Vista brands, including Blackburn, onto the Vista Master Realm on SFCC, streamlining site management and simplifying issue resolution with a common framework architecture. Key third-party services, including Yotpo and Salesforce Marketing Cloud, were also integrated to enhance the customer experience.
"Outdoor retail brands are one of the core verticals. We have a wealth of experience with SFRA within this vertical and can highlight examples of excelling these brands."
Dejan Stanoevski, TCTG
