Blue Air

Blue Air, a Unilever brand, builds its products to ensure cleaner and safer air for all. They combine technology and design to offer a wide range of air purifiers that enhance air quality and appeal to the eye.

Impact

Blue Air increased marketing engagement with Klaviyo, improved site performance with a complete code clean-up, and elevated their UX with redesigned product pages. 

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Brief

With a vast product catalogue and a global presence, Blue Air needed a dynamic marketing approach and personalised user experiences to boost conversion rates.

Challenges

  • Limited marketing capabilities hindered global expansion.
  • Poor website performance affected the shopping experience and conversion rates.
  • Outdated website design failed to engage users effectively. 

Our Solution

To captivate Blue Air’s global audience, we implemented advanced marketing tools powered by Klaviyo, optimised site speed and responsiveness through a code clean-up, and redesigned product pages to enhance the shopping experience. 

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"Blue Air, as well as other Unilever brands, have chosen The Commerce Team Global to improve their website capabilities and tech stack. In our case, they provided us with effective marketing tools, improved site performance and UX - some key factors that help drive engaged visitors to our site. Thank you!"

Tom Brown, Solutions Architect, Blueair 

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