Blue Air

Blue Air is a leading brand under the Unilever umbrella, specialising in air purifiers with a unique and minimal Scandinavian design. Blue Air offers a range of solutions to enhance your home's ambiance including air fresheners and fragrancies. 

Impact

  • Increased Engagement through marketing channels
  • Code clean-up and improved site performance
  • Product pages and blog redesign to improve the overall UX 
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Brief

With an extensive product range and a leadership position in its industry, Blue Air needed a more impactful marketing strategy, optimised website performance, and an enhanced user experience to boost conversions and drive greater customer engagement.

Challenges

  • Limited marketing capabilities hindered personalised customer outreach and multi-channel communication.
  • Suboptimal website performance affected shopping journey.
  • Outdated blog and product detail page (PDP) designs. 

Our Solution

  1. Enhanced Marketing Capabilities with Klaviyo: Implemented advanced email marketing automation, personalised campaigns, and SMS opt-in notifications for seamless multi-channel communication.
  2. Performance Optimisation: Conducted a comprehensive code clean-up, significantly improving website speed and responsiveness for a smooth user experience.
  3. Blog & PDP Redesign: Designed a modern, visually engaging blog interface to amplify brand storytelling, alongside an intuitive PDP to showcase Blue Air's extensive product offerings. 
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"Blue Air, as well as other Unilever brands, have chosen The Commerce Team Global to improve their website capabilities and tech stack. In our case, they provided us with effective marketing tools, improved site performance and UX - some key factors that help drive engaged visitors to our site. Thank you!"

Tom Brown, Solutions Architect, Blueair 

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