Blue Air

Blue Air, a Unilever brand, manifactures award-winning, high performing air purifiers with timeless Scandinavian design.  

Impact

  • Increased Engagement through marketing channels
  • Code clean-up and improved site performance
  • Product pages and blog redesign to improve the overall UX 
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Brief

With a vast product catalogue and brand leadership in its sector, Blue Air required a more dynamic marketing approach, enhanced website performance, and improved user experience to drive conversions and customer engagement. 

Challenges

  • Limited marketing capabilities hindered personalised customer outreach and multi-channel communication.
  • Suboptimal website performance affected shopping journey.
  • Outdated blog and product detail page (PDP) designs. 

Our Solution

  1. Enhanced Marketing Capabilities with Klaviyo: Implemented advanced email marketing automation, personalised campaigns, and SMS opt-in notifications for seamless multi-channel communication.
  2. Performance Optimisation: Conducted a comprehensive code clean-up, significantly improving website speed and responsiveness for a smooth user experience.
  3. Blog & PDP Redesign: Designed a modern, visually engaging blog interface to amplify brand storytelling, alongside an intuitive PDP to showcase Blue Air's extensive product offerings. 
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"Blue Air, as well as other Unilever brands, have chosen The Commerce Team Global to improve their website capabilities and tech stack. In our case, they provided us with effective marketing tools, improved site performance and UX - some key factors that help drive engaged visitors to our site. Thank you!"

Tom Brown, Solutions Architect, Blueair 

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