Bushnell, leader in sporting & outdoor optics, is now part of the Revelyst realm. Prior to Vista Outdoors' rebranding as Revelyst, The Commerce Team Global partnered with Vista and migrated 21 of their brands (including Bushnell) to from legacy systems to Salesforce Commerce Cloud, launching all on a shared Salesforce environment.
Following implementation, we have continued to provide enhancements and ongoing support across Vista’s realm split and the new Revelyst’s websites. We also integrated third-party technologies including Salesforce Marketing Cloud, Yotpo, Braintree, Cybersource, Boomi, and Netsuite.
Impact
We worked with Revelyst to create a DTC platform for their Outdoor Performance sites, supporting the e-commerce operations of brands like Bushnell. These newly launched sites offer seamless brand integration, efficient product content management, and enhanced performance to handle high seasonal traffic.
The Bushnell site is now live and fully optimised for the 2024 holiday season, featuring dedicated brand landing pages for its sub-brands: Weaver, Simmons, and Tasco.
The Commerce Team Global introduced an updated site design with enhanced navigation to improve user experience, alongside optimised catalogue processing, Google Shopping feeds, and meta/SEO settings for better discoverability. We curated image selections to ensure compatibility with Google’s blacklisting policies, integrated Adyen payment processing for secure order capture, and embedded ID.me at checkout for a smooth Military and First Responder verification. Additionally, we reorganised Google Tag Manager containers to improve analytics efficiency and tracking accuracy.
"A combination of SFCC knowledge, understanding Revelyst's objectives, and improved 3rd party integrations, made this project successful. This site is now faster and optimised to handle high peak traffic."
Amit Jain, TCTG
