CamelBak pioneered hands-free hydration and introduced the world’s first BPA-free bottles. With a focus on innovation, the brand empowers active lifestyles and always has your BAK™ during outdoor adventures.
Impact
We improved operational efficiency and established digital growth for the US market by migrating to an SFRA realm framework and enhancing site performance through third-party integrations.
CamelBak’s former parent company, Vista Outdoors, now part of Revelyst brands sought support across its 41-brand portfolio to enhance storefront management and operations using Salesforce Commerce Cloud (SFCC).
We migrated and launched 21 Vista brands (including Camelbak) onto the Vista Master Realm on SFCC, streamlining site management and simplifying issue resolution with a common framework architecture. Key third-party services, including Yotpo and Salesforce Marketing Cloud, were also integrated to enhance the customer experience.
"One of our flagship projects and a successful delivery of integrating SFCC and providing on-going support. We look forward to working on other brands within the Vista Outdoor portfolio."
Paul Sanderson, TCTG
