Camp Chef Case Study

From Campfire to Clicks: Camp Chef's Online Adventure Unleashed

Camp Chef doesn't just make outdoor cooking gear—they ignite experiences, spark stories, and fuel unforgettable adventures under the open sky. By blending innovative design with rugged durability, Camp Chef transforms ordinary meals into extraordinary memories, elevating every moment spent outdoors. With a relentless passion for quality and a spirit of creativity, Camp Chef continues to redefine what's possible in outdoor cooking, inspiring communities of culinary adventurers to savor life around the flame.

Brief

Camp Chef’s former parent company Vista Outdoors – now part of Revelyst brands -  sought support across its 41-brand portfolio to enhance storefront management and operations using Salesforce Commerce Cloud (SFCC).

Challenges

  • Legacy systems and complex data migration
  • Outdated third-party integrations
  • Coordination of multiple brands with bespoke requirements on a shared multi-brand realm across 21 sites

Our Solution

We migrated and launched 21 Vista brands onto the Vista Master Realm on SFCC, streamlining site management and simplifying issue resolution through a common framework architecture. Additionally, we integrated key third-party services, including ID.me, Yotpo, and Salesforce Marketing Cloud.

Result

Operational efficiency improved through migration to an SFRA realm framework, enhancing the customer journey and site performance with third-party integrations.

"Our Salesforce Commerce Cloud experience utilised again for Vista Outdoor brands. Thank you for trusting us to do what we do best."

Rubina Rashid, TCTG