The Commerce Team Global successfully implemented Cloudinary’s solution for Phase Eight, a renowned women's fashion retailer, addressing critical challenges and significantly enhancing their e-commerce performance. At the heart of every influential brand lies the relentless pursuit of excellence, and Phase Eight embodies this commitment by consistently elevating the online shopping experience for its customers. By adopting Cloudinary’s advanced media management platform, Phase Eight overcame operational hurdles and redefined their digital presence—delivering captivating visual experiences, accelerating performance, and deepening customer loyalty. This transformative journey highlights how visionary partnerships and strategic technology adoption empower brands to thrive and excel in today’s fiercely competitive digital landscape.

Brief

Digital asset optimisation involves refining the way visual and multimedia content is stored, accessed, and displayed to enhance user interaction and site performance. In the e-commerce landscape, optimising digital assets means ensuring that images are adapted to the device and screen resolution of the viewer without compromising quality. Streamlining asset management processes, on the other hand, focuses on simplifying the methods and tools used to handle these digital assets effectively.  

Challenges

Phase Eight is part of the TFG Group London and a UK leader in high-quality women’s clothing. They were encountering significant hurdles in their digital asset management and website performance. The existing solution, Salesforce Commerce Cloud Digital Imaging Service (DIS), was providing adequate service but did not fully optimise content delivery across different devices and screen resolutions. This gap was leading to sub-optimal loading times and user experience, which in turn affected customer satisfaction and conversion rates.

Our Solution

The Commerce Team Global, aiming to improve Phase Eight's digital ecosystem, identified Cloudinary as the technology of choice to respond to our client’s challenges. Once the POC phase ended and all benefits were demonstrated, our clients decided to go ahead with the integration of Cloudinary with their existing systems. Cloudinary is an end-to-end image- and video-management solution for websites and mobile apps, covering everything from image and video uploads, storage, manipulations, optimisations to delivery. This technology provided a more sophisticated approach to image optimisation, delivering images that were not only high quality but also appropriately sized and formatted according to the user's device, thereby reducing unnecessary data loads.

Thanks to the expertise of our Technical Team, The Commerce Team Global was able to deliver an optimised shopping experience for our clients. This case study not only underscores the importance of advanced digital asset management in modern retail but also highlights the successful partnership with Cloudinary and sets a benchmark for future projects.

For further insights or to enhance your digital asset management, contact us at info@thecommerceteam.com.

Result

• Faster loading times and better on-page image interaction
• Increased engagement and reduced bounce rates.
• Automated image management.
• Scalable solution for growing digital assets

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