Eco by Naty is more than just a brand—it's a pioneering force reshaping the landscape of personal care with sustainability at its core. Passionately committed to environmental innovation, Eco by Naty revolutionises nappies and feminine hygiene products by blending uncompromising quality with groundbreaking eco-friendly practices. With a bold vision to protect our planet for future generations, Eco by Naty continues to redefine what's possible, inspiring consumers globally to embrace responsible choices without sacrificing comfort or performance.

Brief

In their mission to introduce renewable materials that benefit both the environment and human health, Eco by Naty operated on a Salesforce Commerce Cloud SiteGenesis platform. Seeking to further enhance site performance, user experience, and integration capabilities, they partnered with The Commerce Team Global.

Challenges

• Legacy system integrations, including outdated payment solutions
• Inadequate data analytics and customer engagement tools, hindering the ability to track user journeys and improve user experience

Our Solution

We upgraded their current SFCC storefront, and implemented key integrations, including Adyen, Google Analytics 4, POWR, and Trustpilot, to address their challenges. These enhancements focused on improving both the front-end user experience and back-end operational efficiency.

Result

Integrating modern third-party services into SFCC, Eco by Naty optimised payments, customer engagement, and data-driven decision-making.

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