At Giro, riding isn’t just an activity—it’s an expression, a lifestyle, and a relentless pursuit of freedom. With innovation as their compass and passion woven into every detail, Giro crafts high-performance gear designed not only to elevate your ride but to inspire confidence and ignite adventure. Every helmet, every piece of equipment, embodies Giro’s unwavering commitment to design excellence, empowering riders everywhere to push boundaries, embrace the ride, and experience the thrill of living beyond limits.

Brief

Giro’s former parent company, Vista Outdoors, now part of Revelyst brands sought support across its 41-brand portfolio to enhance storefront management and operations using Salesforce Commerce Cloud (SFCC).

Challenges

• Legacy systems and complex data migration
• Coordinating site migration of 21 brands with bespoke requirements on a shared multi-brand realm  

Our Solution

We migrated and launched 21 Vista brands (including Giro) onto the Vista Master Realm on SFCC, streamlining site management and simplifying issue resolution with a common framework architecture. Key third-party services, including Yotpo and Salesforce Marketing Cloud, were also integrated to enhance the customer experience.

Result

We improved operational efficiency and established digital growth for the US market by migrating to an SFRA realm framework and enhancing site performance through third-party integrations.