Hobbs London: Timeless British Elegance Meets Modern Innovation
Established in the heart of Hampstead in 1981 and proudly part of the TFG family, Hobbs celebrates the spirit and sophistication of today's woman. Through meticulously tailored pieces for everyday elegance and beautifully crafted statement designs for life's memorable moments, Hobbs empowers women to confidently embrace every facet of their style journey.
Brief
After being acquired by TFG London, Hobbs needed to establish a robust development roadmap and tech stack to support their expansion. This included custom website development, third-party integrations, and ongoing platform support on Salesforce Commerce Cloud.
Challenges
The TFG team encountered several challenges in their digital operations:
- Legacy development cycles that delayed time-to-market
- A need for greater agility in their tech stack
- Outdated PDP and UX design
Our Solution
- A dedicated Salesforce Commerce Cloud team to provide ongoing 24/7 support
- Bi-weekly development sprints and third-party integrations
- Redesigned PDP and UX to reflect the brand’s premium reputation
Result
We accelerated Hobbs’ expansion roadmap with a dedicated Salesforce Commerce Cloud team, while improving their tech stack and site performance through the implementation of Adyen, Cloudinary, and Global-E solutions.
The Commerce Team Global are very collaborative, when we switched over to Salesforce, we had the team come to our office to meet our team and to really see how we worked. They fitted into our schedule and helped us to launch our website on time with all the features that we wanted. We couldn’t be happier with the work that The Commerce Te
Chris Tinsley, Group Head of Web Operations, TFG London
We’ll walk you through every phase, from concept to completion.
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