Founded in Hampstead in 1981 and now part of the TFG’s portfolio, Hobbs embodies the multifaceted nature of modern women, with tailored every-day styles and standout event dressing.
Impact
We accelerated Hobbs’ expansion roadmap with a dedicated Salesforce Commerce Cloud team, while improving their tech stack and site performance through the implementation of Adyen, Cloudinary, and Global-E solutions.
After being acquired by TFG London, Hobbs needed to establish a robust development roadmap and tech stack to support their expansion. This included custom website development, third-party integrations, and ongoing platform support on Salesforce Commerce Cloud.
The TFG team encountered several challenges in their digital operations:
"The Commerce Team Global are very collaborative, when we switched over to Salesforce, we had the team come to our office to meet our team and to really see how we worked. They fitted into our schedule and helped us to launch our website on time with all the features that we wanted. We couldn’t be happier with the work that The Commerce Team has done for us."
Chris Tinsley, Group Head of Web Operations, TFG London
