Introducing Inside Story: Launching a new chapter in elegant homeware online

Welcome to Inside Story, TFG’s inspiring new chapter in homeware design, dedicated to crafting beautiful spaces that tell your personal story. From timeless accessories to luxurious throws, each thoughtfully designed piece effortlessly elevates your home. Discover unique fragrances that uplift the spirit and transform every room into an elegant sanctuary of comfort and calm.

Brief

With the launch of Inside Story as a brand-new venture within TFG, the team required comprehensive branding, a strategic development roadmap, and a reliable tech stack to drive future growth. This involved building a custom website, implementing essential third-party integrations, and ensuring continuous platform support powered by Salesforce Commerce Cloud to deliver a scalable and seamless e-commerce experience.

Challenges

The TFG team encountered several challenges in their digital operations:

• A complete new site and brand design
• Development cycles that delayed time-to-market
• A need for greater agility in their tech stack

Our Solution

• Redesign and launch a brand-new look and feel site utilising the Salesforce realm & platform
• A dedicated Salesforce Commerce Cloud team to provide ongoing 24/7 support
• Bi-weekly development sprints and third-party integrations

Result

We supported Inside Story rebrand and new site launch, accelerated their expansion roadmap with a dedicated Salesforce Commerce Cloud team, while improving their tech stack and payments through Adyen’s solutions.