Ann Summers is a pioneering British brand reshaping intimacy, confidence, and individuality through its lingerie and sex toys. For over 40 years, Ann Summers has broken taboos and inspired people to embrace their true selves.
Impact
The development of an Android app to access the SFCC storefront allowed Ann Summers to unify inventory management while capturing lost sales opportunities.
The In-store Ordering or Endless Aisle solution unifies inventory management systems, allowing retailers to present a holistic view of available products. To learn more, read our article. To introduce their in-store ordering option, Ann Summers requested Salesforce Commerce Cloud (SFCC) storefront integration with Adyen's in-store payment terminals.
During the exploration phase, we discovered that although the terminal device lacked a native browser to access the SFCC storefront, it could support an Android app. In just one day, our team developed an Android app capable of browsing the SFCC storefront and placing orders through the terminal. The product was initially launched as a pilot and later implemented across more than 85 Ann Summers stores.
"In-store Ordering was a fantastic project to deliver, providing real terms ROI to Ann Summers and capturing lost sales. What a success!"
Kalpesh Patel, CIO, The Commerce Team Global
