Established in 1972 in London, Ann Summers specialises in lingerie and sex toys, famed for revolutionising sex in UK retail.  

To introduce their In-store ordering option, our clients Ann Summers requested to have Salesforce Commerce Cloud (SFCC) storefront integrated into Adyen’s payment terminal 

Following exploration, The Commerce Team Global discovered the capability of the terminal device which concluded that although it did not have a native browser to access the SFCC storefront, it could run on an Android App.  


  • App development to browse SFCC storefront, tested and installed on Adyen terminals.
  • Unified inventory management (online and in-store)
  • Broader product range and options for capturing lost sales


In-store ordering or Endless Aisle solution unifies inventory management systems, allowing retailers to present a holistic view of available products. This means in-store customers gain access to an extended inventory beyond the physical store. To bridge the gap between online and in-store shopping, instore ordering employs in-store kiosks and dedicated mobile apps. These platforms empower customers to explore, order, and access a broader product range with ease, while increasing customers loyalty and reducing in-store sales losses 

At The Commerce Team Global we supported our clients, Ann Summers, leverage Salesforce and Adyen technology, to offer an Endless Aisle solution in 85 of their stores.

To introduce their In-store ordering option, our clients Ann Summers requested to have Salesforce Commerce Cloud (SFCC) storefront integrated into Adyen’s payment terminal 


  • Missed sales due to reduced store inventory 
  • Effect on customer experience

Our Solution

In one day, our team built an Android App that can browse the SFCC storefront and be used to place orders using the terminal. Ann Summers undertook a product demo to test our solution which progressed to completing the full solution which included building a dedicated In-store Ordering website with an accompanying Android App, that can now be accessed through the Adyen terminal. 

The product was initially launched in December 2023 through a pilot, following implementation of our solution, in January 2024 it has now been adopted in 85 of Ann Summers stores.  

The Commerce Team Global are digital specialists who can help integrate your e-commerce solutions with innovative technologies including the marketing leading Salesforce Commerce Cloud and the Adyen payment platform to keep pace with current shopping trends but also set new standards for customer satisfaction and excel operational efficiency.  

Reach out today to find out how we can collaborate: 

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