Knickerbox

Knickerbox is Ann Summers’ brand new House of Underwear, a lingerie–only website that hosts Ann Summers’ new in-house brand, KBX, as well as Ann summers and other amazing lingerie brands that align with the company’s ethos. 

Impact

  • Successful build and deployment of the new Knickerbox website
  • Integration with existing systems utilised by Ann Summers, minimising disruption, and costs.
  • Streamlined processes that facilitated smooth project execution and a fast launch.
  • 24/7 support and reliable website performance post-launch. 
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Brief

As an existing client, Ann Summers approached The Commerce Team Global to develop the Knickerbox website from end to end. The project encompassed a range of tasks including project management, technical and solution architecture, application development, integrations, quality assurance and testing, and post-launch support.

Challenges

  • Migration and data loads from the old website and database
  • The project started in October 2023 and was officially launched on 16 July 2024, on former Executive Chair, Jacqueline Gold CBE’s birthday
  • Consistency of design and on-page customisation, in line with the Knickerbox branding 

Our Solution

The new Knickerbox website was developed on a Salesforce Commerce Cloud environment, following page design guidelines, and maintaining Knickerbox branding across the site.

The main project components included the Homepage, Product Display Page, Brand Landing Page, Product Landing Page, checkout process (including shopping cart), customer registration and account management, third-party integrations, back-office functionalities, migration and initial data loads, and a page designer.

Third-party integrations were applied, utilising, among others, Adyen (payments), Loqate (address validation), and Yotpo (reviews and user-generated content).

Our technical team efficiently managed the project from start to finish, establishing a comprehensive project management plan that included daily stand-ups, weekly status reports and functional and technical specifications documents. Finally, they conducted extensive QA testing to verify site development and functional integrations, ensuring the final product was robust and met all specified requirements. 

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"The Commerce Team Global provided invaluable end-to-end support throughout our development, site launch, and post-launch phases. Their expertise, proven through multiple successful projects with Ann Summers, reassured us that they could deliver our Knickerbox site quickly and effectively. And they did!"

Jeannette Copeland, Technology Director at Ann Summers

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