For over 45 years, Phase Eight, a distinguished member of the TFG family, has been setting trends through thoughtfully curated fashion collections. With a keen eye for contemporary style, its designers continually deliver versatile, elegant pieces tailored to exceed customer expectations. Each collection reflects the brand’s dedication to quality, sophistication, and understanding the desires of modern women—ensuring every look feels confident, relevant, and effortlessly chic.

Brief

After being acquired by TFG London, Phase Eight needed to establish a robust development roadmap and tech stack to support their expansion. This included custom website development, third-party integrations, and ongoing platform support on Salesforce Commerce Cloud.

Challenges

The TFG team encountered several challenges in their digital operations:

• Legacy development cycles that delayed time-to-market
• A need for greater agility in their tech stack
• Outdated PDP and UX design, and localisation issues

Our Solution

• A dedicated Salesforce Commerce Cloud team to provide ongoing 24/7 support
• Bi-weekly development sprints and third-party integrations
• Redesigned PDP and UX to reflect the brand’s premium reputation
• Launch of their DACH storefront

Result:

We accelerated Phase Eight’s expansion roadmap with a dedicated Salesforce Commerce Cloud team and launched their DACH site, while improving their tech stack and performance through the implementation of Adyen, Cloudinary, and Global-E solutions

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