Since 1887, when Frank Smythson opened the doors of his first store on London’s New Bond Street, Smythson has been creating pieces that capture life’s unfolding narrative. From bags and accessories to notebooks, diaries, stationery, and home pieces, each is crafted to be a companion to a storied life. Long recognised for its exquisite craftsmanship, Smythson is the proud holder of two Royal Warrants with a rather remarkable clientele both past and present, from European Royalty and the Indian Maharajas to the likes of Katharine Hepburn and Vivien Leigh.
Impact
“The team of developers are incredibly reliable, they’re always available to speak with, and have a good understanding of our brand, business objectives and consumers which is hugely important in delivering overall success.”
Michael Maynard, Digital Product Owner, Smythson
The Commerce Team Global began working with the Smythson team at the start of 2023, providing development support. We were required to support Smythson through a Salesforce Commerce Cloud (SFCC) implementation which also integrated Salesforce Order Management System (OMS), Salesforce Service Cloud, Salesforce Customer Service Centre (CSC) and included the redesign of Smythson’s product detail pages.
The Commerce Team Global provided a development team to support the objectives of Smythson as well as implemented bespoke solutions using MuleSoft; a Salesforce company that provides numerous tools, such as the Anypoint Platform, to build automations and integrations for various enterprise use cases. In addition, the team updated and implemented:
