In 1887, Frank Smythson opened the doors to his first store on London’s New Bond Street, creating bags, accessories, and stationery renowned from the very beginning for their exquisite craftsmanship. Fast forward to 2025, Smythson is the proud holder of two Royal Warrants, and The Commerce Team Global is privileged to support their e-commerce journey.
Impact
Smythson utilised a Salesforce
Multi-Cloud solution to centralise their data and personalise their customer experience. With an improved page design, they enhanced their customer journey and improved conversion rates.
To replicate the exclusivity of their high-end boutiques in an online setting, serving clients such as high-profile celebrities and international royalty, Smythson turned to a multi-cloud solution on Salesforce Commerce Cloud. The goal was to unify their data and deliver a personalised shopping experience, offering the same exceptional service that customers enjoy in their physical stores.
The Commerce Team Global worked closely with Smythson to understand their target persona and shopping behaviour online and responded providing the right technology to serve Smythson’s goals.
“The team of developers are incredibly reliable, they’re always available to speak with, and have a good understanding of our brand, business objectives and consumers which is hugely important in delivering overall success.”
Michael Maynard, Digital Product Owner, Smythson
