Talenti Gelato & Sorbetto

Talenti, known for its artisanal Gelato and Sorbetto, has built a strong presence in grocery stores across the US. As a premium brand, Talenti sought to expand its online distribution to meet increasing consumer demand for online shopping. 

Impact

  • Enhanced online sales through Shopify Plus 
  • Improved customer satisfaction by integrating GoPuff as a delivery option
  • Site is enabled for future Scalability 
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Brief

The Commerce Team Global was approached by Unilever to transition Talenti’s digital presence from a non-transactional brand website to a fully functional e-commerce platform. The objective was to create a seamless online shopping experience for customers, integrating third-party delivery services to ensure fast and reliable order fulfilment. 

Challenges

Talenti faced several challenges in their e-commerce journey: 

  • Non-Transactional Legacy Website. The existing website was primarily informational, lacking the capability for direct sales.
  • Integration with Third-Party Services. Ensuring a smooth integration with GoPuff, a third-party delivery service, to manage the logistics of delivering frozen products.
  • User Experience. Designing an intuitive and engaging user interface that could handle high traffic and provide an excellent shopping experience. 

Our Solution

The Commerce Team Global implemented a comprehensive solution to address these challenges, leveraging our expertise in Shopify Plus. 

  • Shopify Plus Store Development. We transitioned Talenti from their non-transactional site to a Shopify Plus platform. This move provided a scalable, flexible, and secure e-commerce solution tailored to their needs. Shopify Plus was chosen for its enterprise-level capabilities, ensuring the platform could handle high traffic volumes and complex integrations.
  • Integration with GoPuff. We integrated the Shopify Plus store with GoPuff to manage inventory and order processing efficiently. This integration facilitated real-time updates and ensured timely delivery of gelato and sorbetto to customers, maintaining product freshness.
  • Custom Design and UX. The custom design reflected Talenti's unique brand identity. Our team ensured the user interface was engaging and easy to navigate, providing a smooth shopping experience. 

The Commerce Team Global are working with some of Unilever’s most iconic brands, including Wall’s Refrigeration Solutions, Ben & Jerry’s, Maille and more. Read our case study to find out more or reach out to info@thecommerceteam.com

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