Vista Outdoor is the former parent company of 41 world-famous sports and outdoor brands such as CamelBak, Giro, Bushnell, Bell Helmets, Copilot, Blackburn and Camp Chef, among many others.
The portfolio is now split into two segments, Revelyst and The Kinetic Group. The Commerce Team Global, after working with Vista on their digital transformation, is now supporting their realm split and transition during the change.
Impact
Vista increased operational efficiency by migrating 21 of their sites to an SFRA framework and improved checkout rates by enhancing their customer journey.
With its multinational presence and product offering across diverse sports and outdoor segments, Vista needed an all-in-one solution to manage their multiple storefronts and significant amounts of data.
We identified gaps in their technology and operations and launched 21 sites on the Vista Master realm using Salesforce Commerce Cloud SFRA, improving efficiency through a shared framework and core code.
Since 2023, we’ve supported Vista’s brand separation, developed and launched the Revelyst website, and provided ongoing support.
“Working with the Vista Outdoor Team over the years has been great. Our teams really enjoy the collaborative working way and can showcase their skills and expertise in Salesforce Commerce Cloud.
We also welcome the trust given by Vista across their brand portfolio in meeting their objectives and making their sites a success.”
Paul Sanderson, CEO, The Commerce Team Global
