Whistles

Case Study

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Industry 

Fashion 

Deliverables 

SFCC

Roadmap

Locale storefronts

Site speed

The Foschini Group Limited (TFG) is the parent company of TFG London which runs a diverse portfolio of 29 retail brands globally and whose vision is to create remarkable omni-channel experiences for their customers. TFG London entered the UK market with the acquisition of the Phase Eight brand and have now added Whistles, Hobbs and Damsel in a Dress to their impressive premium portfolio.

Testimonial

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"The Commerce Team Global are very collaborative, when we switched over to Salesforce, we had the team come to our office to meet our team and to really see how we worked. They fitted into our schedule and helped us to launch our website on time with all the features that we wanted. We couldn’t be happier with the work that The Commerce Team has done for us."

Chris Tinsley, Group Head of Web Operations, TFG London

Brief

The Commerce Team Global were brought in to:

  • Support the development roadmap
  • Enhance the platform with rich new functionality
  • Integrate with 3rd party providers
  • Support the platform 24/7 services
  • Expand the global footprint with specific locale storefronts
  • Improve site performance

Challenges

  • Legacy development cycles that were taking too long to reach the end users
  • A backlog that kept on growing
  • How to deliver value in a fast moving fashion retail environment

Our Solution

The Commerce Team Global provide a dedicated team to support all development on Salesforce Commerce Cloud using the SFRA site reference architecture. The team have an ongoing backlog that is prioritised, working on short development sprints that are released every two weeks. Therefore, providing quick go to market solutions that see immediate benefit to TFG and continually enhance the customer experience.

Impact

  • The ways of working have resulted significant uplift in go to market development
  •  The Commerce Team Global work in partnership with TFG to ensure their commerce operations continue to be enhanced to support their retail globalisation strategy
  • The website solutions have seen significant and unified increases in performance, this gives TFG a multi-channel solution to support and accelerate growth

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