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E-commerce Strategy

E-commerce Tech Audits:

Boost your online store's engine with an E-commerce Technical Audit. This deep dive covers: 

  • Security: Are customer data and transactions airtight?
  • Performance: Is your site a speed demon or a sluggish snail?
  • SEO: Can search engines navigate your virtual shelves?
  • Mobile: Does your storefront shine on any screen?
  • Payments: Do transactions flow smoothly, without hiccups? 

Uncover weaknesses before they become dealbreakers. Optimise performance, tighten security, and watch conversions soar. 

Invest in a technical audit - it's like a tune-up for your online store! 

2.7 Billion people shop online

£5.8 Trillion in e-commerce revenue (2023)

40% expected growth in sales online

E-commerce Strategy

We help people make better decisions and provide solutions for e-commerce websites. We are not generalists; we are specialists that understand commerce and how to define the right approach for your business. 

What We Offer

E-commerce Tech Architecture & Design

Building a successful online store goes beyond just design and products. A robust technical architecture is the backbone, ensuring a smooth, secure, and scalable shopping experience.

Key Components

Presentation Layer (Frontend): The beautiful storefront customers see, built with user-friendly interfaces and fast loading times. Imagine the attractive product displays and intuitive navigation bar

Business Logic Layer: The brains behind the operation, handling product catalogs, orders, and payments. Think of it as the efficient manager processing orders and updating inventory


Data Layer (Backend): The secure vault housing product information, customer data, and transaction details. Picture a robust database ensuring everything is protected and accessible

Popular Architectures

Monolithic: All components tightly coupled, like a one-piece building. Simple to manage but less flexible and scalable.
Microservices: Independent building blocks working together, allowing for easier updates and scaling. Imagine modular units that can be added or replaced as needed.
Headless: Decoupled frontend and backend, offering flexibility for custom integrations and diverse platforms. Think of a sleek storefront connected to a powerful engine under the hood.

Choosing the Right One

Consider your business size, growth plans, and budget. A basic store might thrive with a monolithic setup, while a large platform might benefit from the scalability of microservices.
Remember: Your tech architecture is the foundation of your e-commerce business. Choose wisely and build a secure, flexible, and scalable platform for long-term success!

Consider budget & tech savvy

Some platforms are beginner-friendly with built-in features, while others require more development expertise. Cost also varies – factor in monthly fees, transaction charges, and potential customisation needs.
Free trials & demos: Take platforms for a spin! See if the interface feels intuitive and if features match your needs.
Don't neglect support: Check what kind of customer support each platform offers – live chat, phone, email – and how responsive they are.
Embrace the journey! Finding the right platform is like finding your dream home – invest time, compare options, and choose the one that makes your e-commerce heart sing.

Shopify

As a certified Shopify and Shopify Plus partner we can deliver full storefront customisation to deliver a range of solutions

Media Cloud

Brands can deliver high-quality content faster, cut costs with automation and boost customer satisfaction

AI Content

Commerce experiences powered by faster content management to plan, create, preview and launch