Ann Summers is a pioneering British brand that’s reshaping intimacy, confidence and individuality through their lingerie and sex toys. For over 40 years, Ann Summers has been breaking taboos and inspiring people to embrace their true selves.
Impact
Through a complementary SFCC platform and advanced commerce technologies, Ann Summers has expanded its e-commerce and party planning services internationally while unifying inventory management and capturing lost sales.
Ann Summers sought to revolutionise their e-commerce tech stack and deliver a personalised, exclusive online experience that resonates with their brand ethos.
We migrated Ann Summers’ storefront to Salesforce Commerce Cloud, enabling adaptability, modern third-party technologies like Loqate and Adyen, and custom page designs to enhance the shopping journey.
The new site expanded Ann Summers’ party planning business, empowering over 10,000 planners and ambassadors to manage parties, orders, payments, promotions, and commissions digitally.
We also unified inventory management by developing a custom app for Adyen’s terminal, enabling in-store ordering and reducing lost sales. Learn more about in-store ordering.
"As we continue our digital transformation journey, we know we are in capable hands with The Commerce Team Global. The team’s expertise and support when it comes to Salesforce Commerce Cloud is immeasurable. We look forward to our continued partnership to continue our growth digitally."
Parmjit Chohan, Digital Product Owner, Ann Summers
