Ben & Jerry's

Ben & Jerry's, a Unilever brand, is globally recognised for its delicious ice cream flavours. With a strong physical presence in grocery stores and dessert shops worldwide, Ben & Jerry's sought to enhance its online distribution and cater to the growing demand for online shopping.

Impact

Enhanced online sales through Shopify Plus
Improved customer satisfaction by integrating GoPuff as their delivery service of choice
Scalability for future growth and alternative delivery options

Brief

The Commerce Team Global was approached by Unilever to transition Ben & Jerry’s digital presence from a non-transactional brand website to a fully functional e-commerce platform. The objective was to create seamless user experience for their customers, integrating third-party delivery services to ensure fast and reliable order fulfillment.

Challenges

Ben & Jerry's faced several challenges in their e-commerce journey:

Non-Transactional Legacy Website: The existing website was primarily informational, without any capability for direct sales.
Integration with Third-Party Services: Ensuring a smooth integration with GoPuff, a third-party delivery service, to manage the logistics of ice cream delivery.
User Experience: Designing an intuitive and engaging user interface that could handle high traffic and provide a great shopping experience.

Our Solution

TCTG implemented a comprehensive solution to address these challenges, leveraging our expertise in Shopify Plus.

Shopify Plus Store Development: We transitioned Ben & Jerry's from their non-transactional site to a Shopify Plus platform. This move provided a scalable, flexible, and secure e-commerce solution tailored to their needs. Shopify Plus was chosen for its enterprise-level capabilities, ensuring that the platform could handle high traffic volumes and complex integrations.
Integration with GoPuff: We integrated the Shopify Plus store with GoPuff to manage inventory and order processing efficiently. This integration facilitated real-time updates and ensured timely delivery of ice cream to customers, maintaining product freshness.
Custom Design and UI: The custom design reflected Ben & Jerry's unique brand identity. Our team ensured the user interface was engaging and easy to navigate, providing a smooth shopping experience.

The Commerce Team Global are working with some of the most iconic Unilever brands, including Wall’s Refrigeration Solutions, Talenti Gelato and Sorbetto, Maille and more. Read our case study to find out more or reach out to info@thecommerceteam.com.

Ben & Jerry's

Website Development on Shopify Plus and third-party integrations

Brief

Challenges

Our Solution