Graham & Brown

Graham & Brown is a British interiors lifestyle brand founded in 1946 by two boyhood friends. Today, Graham & Brown operates a state-of-the-art digital factory run on renewable and are world renowned for their strong brands and high-quality products, sold in over 70 countries worldwide. 

Impact

    We designed a fully headless solution, enabling modular management that increased flexibility and agility for the business team, and boosted website performances.  

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    Brief

    Graham & Brown was looking to adopt a more agile and cost-effective platform, so we collaborated closely with their team to determine the most suitable fit-for-purpose technology for their needs. Once the right technology was selected, we assisted in transitioning their site from a SAAS solution to a Headless architecture, migrating from Salesforce Commerce Cloud to Big Commerce. 

    Challenges

    • Limitations with third party integrations and platform management
    • High platform management costs
    • Technology gaps and underperforming site 

    Our Solution

    Our dedicated team handled Graham & Browns’ site and all customers data migration from Salesforce Commerce Cloud to BigCommerce and provided support with the launch of their new exclusive product Art on Demand.  

    With a composable solution in place, we integrated third-party technologies—including Yotpo, Algolia, and Global-E—that significantly enhanced our client’s site performance, delivering the following results: 

    • 22% increased conversion rate
    • 7% higher average order value
    • 27% increased page views per session
    • Website performance is 95% faster than previous SFCC site
    • Business operations are far more efficient 
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    "We were delighted to partner with The Commerce Team Global... Our complex build spanned two domains, including multiple languages / currencies and custom-configuration, make-to-order product types. The Commerce Team Global were able to manage these challenges and deliver...We are thrilled with the outcome and confident that we now possess the fast, agile, and adaptable platform needed to achieve our ambitious growth targets."

    Mike Berry - Head of E-Commerce, Graham & Brown

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