Graham & Brown is a British interiors lifestyle brand founded in 1946 by two boyhood friends, Harold Graham and Henry Brown.
From humble beginnings the business grew quickly, to become one of the leading wallpaper manufacturers in the UK with customers and divisions across the globe. Graham & Brown were online from the late 90s, but really began to develop its online DTC presence and widen its interiors product offer from paint, custom products and soft furnishings in the last decade – utilising the reputation of its brand.
Today, Graham & Brown operates a state-of-the-art digital factory run on renewable and are world renowned for their strong brands and high-quality products. The company operates divisions in the UK, US, Europe and China and sells its products in over 70 countries worldwide with a team of over 300 employees.
Impact
The Commerce Team Global were able to leverage their expertise with multiple commerce solutions to migrate Graham & Brown from Salesforce Commerce Cloud (SFCC) to BigCommerce with speed and agility and also implement:
Overall, the solution was designed to provide a truly headless solution, enabling modular management that created more flexibility and agility for the business team.
"We were delighted to partner with The Commerce Team Global... Our complex build spanned two domains, including multiple languages / currencies and custom-configuration, make-to-order product types. The Commerce Team Global were able to manage these challenges and deliver...We are thrilled with the outcome and confident that we now possess the fast, agile, and adaptable platform needed to achieve our ambitious growth targets."
Mike Berry - Head of E-Commerce, Graham & Brown
