Founded in 1946 from the enduring friendship of two visionary minds, Graham & Brown has grown into a globally celebrated British interiors brand. Embracing innovation at every step, the brand now powers its state-of-the-art digital factory entirely with renewable energy, crafting exquisite, high-quality home decor enjoyed in over 70 countries. Graham & Brown continues to redefine interior spaces, blending timeless creativity with sustainable excellence to inspire homes around the world.

Brief

Graham & Brown was looking to adopt a more agile and cost-effective platform, so we collaborated closely with their team to determine the most suitable fit-for-purpose technology for their needs. Once the right technology was selected, we assisted in transitioning their site from a SAAS solution to a Headless architecture, migrating from Salesforce Commerce Cloud to Big Commerce.

Challenges

• Limitations with third party integrations and platform management
• High platform management costs
• Technology gaps and underperforming site

Our Solution

Our dedicated team handled Graham & Browns’ site and all customers data migration from Salesforce Commerce Cloud to BigCommerce and provided support with the launch of their new exclusive product Art on Demand.  

With a composable solution in place, we integrated third-party technologies—including Yotpo, Algolia, and Global-E—that significantly enhanced our client’s site performance, delivering the following results:

• 22% increased conversion rate
• 7% higher average order value
• 27% increased page views per session
• Website performance is 95% faster than previous SFCC site
• Business operations are far more efficient