Under Armour is an American sportswear giant, manufacturing apparel and footwear. Since Kevin Plank started the business in 1996, the brand has impressively expanded worldwide, selling to over 100 countries.
The Commerce Team Global is proud to be an agency of choice for Under Armour in its digital transformation journey.
Impact
Under Armour reached out to us to improve their customer engagement and retention, customer support, mobile interface and returns across the APAC and EMEA regions, to provide a better shopping experience for their users.
One of the main challenges for Under Armour was maintaining a consistent customer-centric approach while ensuring a localised and personalised experience across all the regions they serve. We collaborated with Under Armour teams to enhance their customer experience, addressing issues such as the absence of gifting and loyalty programmes. The site presented performance issues on mobile, and customer service gaps impacted the overall user experience. Additionally, we improved localised payment and return methods to better meet the specific needs of customers in various countries.
"Under Armour enhanced their overall customer experience, engagement, and revenue by integrating the Givex and Memberson loyalty programmes, along with other key features. The successful delivery of this project was driven by strong leadership, effective communication, excellent project management skills, and adherence to industry best practices. A big thank you to everyone involved." - Vijay Kandoria - Head of Delivery, at The Commerce Team Global
"TCTG’s extensive experience with global retailers on Salesforce Commerce Cloud made them an agency of choice. They have worked with us to improve our online customer experience and shopping journey, managing the project with exceptional communication and agility, which ensured smooth execution."
Wilson Wang, IT Projects Lead, Under Armour
