Rab isn’t just an outdoor brand—it's a beacon for adventurers, dreamers, and boundary-pushers. Deeply rooted in a passionate community that thrives on exploration, Rab champions both environmental responsibility and gear that pushes the limits of what's possible. Every piece of Rab equipment embodies a spirit of adventure, crafted to inspire confidence, empower extraordinary journeys, and protect the wild places we cherish most.

Brief

Founded in a Sheffield attic in 1981, Rab’s website has evolved into the hub of its community, featuring blogs, films, and content highlighting its sustainability efforts. Previously on a Magento 1 platform, Rab migrated to Adobe Commerce Cloud to develop dedicated sites for the UK, US, EU, Canada, and Norway markets while merging the Lowe Alpine brand into its main site across four countries.

Challenges

• Legacy website that was difficult to manage and lacked scalability
• Low site performance and an outdated shopping experience

Our Solution

We developed a new site and digital platform on Adobe Commerce Cloud, delivering a scalable cloud-based solution with enhanced user experience and seamless third-party software integrations. Despite tight deadlines, we ensured minimal operational disruption during the migration.

Result

Rab achieved a scalable and localised solution for both the AMER and EMEA regions by migrating to Adobe Commerce Cloud.

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