Rab is a leading UK outdoor brand that places its community of adventurers, commitment to the environment, and high-performance sports gear at the core of its identity.
Impact
Rab achieved a scalable and localised solution for both the AMER and EMEA regions by migrating to Adobe Commerce Cloud.
Founded in a Sheffield attic in 1981, Rab’s website has evolved into the hub of its community, featuring blogs, films, and content highlighting its sustainability efforts. Previously on a Magento 1 platform, Rab migrated to Adobe Commerce Cloud to develop dedicated sites for the UK, US, EU, Canada, and Norway markets while merging the Lowe Alpine brand into its main site across four countries.
We developed a new site and digital platform on Adobe Commerce Cloud, delivering a scalable cloud-based solution with enhanced user experience and seamless third-party software integrations. Despite tight deadlines, we ensured minimal operational disruption during the migration.
"From the initial project to migrate to Commerce Cloud Pro, which was delivered on time and on budget, to ongoing development and support, we see TCTG as an extension to our internal dev team and as a trusted partner. We will continue to use TCTG to help achieve our strategic goals."
Stuart Lee, Head of E-Commerce, Rab
