Elevating Unilever’s Brands Through Digital Transformation

Unilever are renowned for their pioneering role in consumer goods. Since 1900 with the production of raw materials for soap and margarine, the company has consistently adapted to evolving consumer habits, building iconic global brands in the home care, beauty & wellbeing, and food industries.

We’re proud to collaborate with them across a diverse array of product categories such as: Ben & Jerry’s, Talenti Gelato & Sorbetto, Ice Cream Shop US, Walls, Unishop NL, Blue Air, Pureit Shea Moisture, Nubian Heritage, Maille and more.

Brief

Unilever’s success has always been rooted in understanding its customers. To maintain its position as a leader and deliver shopping experiences that match its global reputation, Unilever partnered with The Commerce Team Global to explore and implement advanced e-commerce solutions.

Challenges

• Technology that struggled to support evolving marketing and customer support needs
• Legacy websites and UX that didn’t reflect the reputation of the brands
• High cart abandonment rates

Solution

• Custom Site Development and migrations to Salesforce Commerce Cloud, or Shopify.
• Personalised shopping journey to reduce cart abandonment and return issues.
• Third party integrations for marketing automation, SMS, chatbots, and knowledge-based articles.

‍Result

Custom development on Salesforce and Shopify provided Unilever brands with a rapid deployment. Personalised shopping journeys, and advanced marketing technology (powered by Klaviyo) reduced cart abandonment and improved return processes.